I build and run consumer tech businesses across APAC.
Full P&L. Product-led growth meets large-scale distribution. 15 years. Ex-Amazon.
The work sits at one intersection: product loops that drive retention and monetisation, and enterprise partnerships that put the product in front of millions. I know subscription and ad-supported models cold, from launch to turnaround to scale. Fourteen markets, most of them the messy ones, where payments break and willingness to pay is unproven.
Fifteen years, three jobs the market understands.
Launched consumer products from nothing. Subscription and ad-supported. Wired in carrier billing so distribution existed on day one. No brand, no user base. Product loops and telco pipes.
Inherited a product that needed rebuilding and rebuilt it across six platforms. Launched D2C subscriptions, closed regional partner deals. 3x ARR. 10x users. 14 markets.
Built the regional retention and lifecycle programme from zero, in emerging markets with churn baked into the infrastructure: short tenure, low intent, failing payments. Cut churn 1,935 bps. Stood up an 18-operator telco alliance across five markets.
If you're building or fixing a consumer product in Asia - growth, monetisation, distribution, turnaround - please reach out.
"Commercially sharp and highly credible. Negotiated firm but fair, then delivered clean execution with dependable follow-through. I'd gladly work with him again." — Devi Noviana, Head of Content Acquisition, MNC Vision (client)
"When not working as a trauma surgeon to improve the health of OTT platforms, he generously shares industry insights so we're all smarter." — Marty Chen, Media & Entertainment Partnerships, AWS
"Took over an inherited broken platform and helped transform it into a Southeast Asian sports live-streaming super app, tripling paid subscribers and growing revenue fivefold in 26 months. If you need to turn a business around, he is the person to call." — Tan Huynh, delivery peer
"Clear direction, space for ideas, and he unblocks quickly so people can execute." — Nigel Lim, Growth & Marketing, SPOTV (direct report)
"His focus on data and automation are key strengths. He offered an independent point of view and challenged the status quo in a respectful manner." — Gašper Bricelj, Head of Finance, Amazon
I didn't stop being hands-on when I started running P&Ls. I use the OpenAI, Anthropic and Gemini APIs directly to automate my own workflows and ship product faster. I grow the kind of products I actually use.
Noble Binoy